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Brand-forward storefront for Seoul Luma, a Korean-inspired product line where the visual presentation is a large part of the proposition.
Image-led commerce is deceptively demanding. The photography has to carry the brand, which means large, high-quality assets, and those are exactly what destroys performance and conversion on mobile. Resolving that tension is most of the engineering: responsive image sizing so a phone never downloads a desktop asset, modern formats with fallbacks, correct dimensions reserved before load so nothing shifts as images arrive, and lazy loading below the fold with eager loading for the hero.
Product discovery is kept deliberately quiet. When the imagery is doing the persuading, elaborate filtering and dense interface chrome compete with it, so the browsing path is simple and the checkout flow is short.
Built with Next.js, TypeScript, and Tailwind CSS. Tailwind suits a brand build like this because the design decisions live in the markup where they are visible, and there is no growing stylesheet drifting out of sync with what actually renders.
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