Built with
Gamified real estate platform built for a US client, and one of the largest engagements Reivex has run. I led it as project lead and architect, from first scope through production and the iterations that followed.
The product is four applications sharing one backend. A Closer Portal for sales reps working live deals, a Setter Portal for lead qualification, an Admin Dashboard for oversight and configuration, and the main platform for end users. Each portal sees a different slice of the same data, which made the permission model the first thing that had to be right rather than something layered on later.
The gamification layer is what makes it work commercially. Sales performance drives scores, standings, and incentives, and those have to update while people are looking at them. That ruled out polling. Real-time state moves over WebSockets, and third party systems push into the platform through webhooks, with the ingestion path kept separate from the read path so an integration going slow never freezes a rep's dashboard.
The hard parts were not the features. They were the business rules underneath: how a lead becomes a deal, who can see it at each stage, what happens when ownership changes mid-cycle, and how the scoring stays consistent when two people act on the same record at once. Getting that wrong produces a system people quietly stop trusting.
Delivery was a production-ready MVP in 35 days, then continuous iteration into a full ecosystem. I handled the architecture and the DevOps, coordinated design and planning across Figma, Taiga, and Miro, and kept the client in the loop closely enough that scope changes were decisions rather than surprises.
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